Strategy, Brand, Website

Mai Moore

Building bridges,
inspiring change.
Mai Moore, a respected social impact leader, needed an online presence that could elevate her platform as a speaker and storyteller. She came to us with a vision: to empower change by building bridges between communities and championing equity. However, her previous website lacked clarity, structure, and a compelling call-to-action for corporate partners and speaking engagements.

Mai’s goal was ambitious:
  • Unify her brand presence.
  • Communicate her work’s depth and impact.
  • Inspire action among Gen Z leaders and corporations focused on people.
She needed a brand and digital platform that was both strong and human, showcasing her ability to drive social change while aligning her messaging for diverse audiences.
The Approach
To meet Mai’s goals, we approached the project with clarity, collaboration, and purpose.

Refined Brand Messaging: We developed a messaging framework centered on help build, bridging, and worlds, infusing action-oriented language into all brand pillars.

Site Architecture & UX: We restructured the site architecture into Phase 1 and Phase 2 builds, ensuring a seamless user experience at launch while planning for future growth.

Impact-Focused Content: The copy emphasized Mai’s powerful storytelling, positioning her as a sought-after keynote speaker and a social impact leader.

Strong Visual Identity:
Inspired by Mai’s energy, we integrated a bold graphic language and typography with approachable messaging and a custom photoshoot, reflecting her values of empowerment and connection.
The Solution
We built a compelling, modern, and human-centered brand and website that tells Mai’s story while driving action. Key features include:
  • A clear, action-driven homepage with strong CTAs for speaking inquiries and corporate partnerships.
  • ‘Impact’ Section that highlights Mai’s work, including her ventures, storytelling, and advocacy.
  • A refined ‘Speaking’ page to promote Mai’s thought leadership and make booking seamless.
  • Resources and community pathways to engage Gen Z leaders and funders alike.
The site strikes a balance between strength and warmth, creating a professional yet deeply personal experience.
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The Impact
The new brand and website was met with overwhelmingly positive feedback:
  • Unified Messaging & Visual Identity: Mai’s story, voice, and mission are now aligned, building credibility across her audience.
  • Improved Engagement: The clear site structure drives bookings for speaking opportunities and partnerships.
  • Future Growth Ready: With Phase 1 complete, the site is scalable for upcoming features like community pathways and membership programs.
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