Modo Bio approached us with a vision to revolutionize healthcare equity through innovative patient data ownership. In an era where data is simultaneously incredibly useful in breakthrough treatments and in concerns over privacy and data ownership, they looked to reframe the conversation around how patient data is managed. They needed a brand system that could communicate their innovative approach and resonate with a diverse audience. The challenge was to holistically encapsulate their commitment to healthcare equity and innovative approach to technology while making complex data feel accessible, engaging, and beautiful.