Understanding the essence of Platform Studios was key. Our journey began with immersive discussions, exploring the studios' roots and aspirations. The goal was to craft a brand identity that mirrors their commitment to supporting artists' growth and fostering a collaborative ecosystem. We focused on creating a visual and narrative identity that highlights the vibrancy, diversity, and creativity of the community of artists they serve.

Our solution was a multi-faceted branding strategy that highlighted Platform Studios' unique position in Chicago's art scene. We developed a visual identity that acted as a metaphor for elevating the creative process. This included a grounded logo and visual language that tells their story in a compelling way. Our strategy was designed to attract a wider audience, from budding artists to seasoned professionals, and to position Platform Studios as not just a space, but a community catalyst.

Since the rebrand, Platform Studios has seen a significant increase in both visibility and engagement within the artistic community and beyond. They've increased their weekly figure drawing audience both online and virtually, further cementing their role as a cornerstone of the creative community.