Building a Platform for Chicago Artists
In the heart of Chicago's vibrant 1821 Hubbard Street creative community, Platform Studios has stood as a beacon for local artists since 2009. At a crucial phase of their evolution, they approached us with a vision to redefine their space not just as a studio, but as a dynamic platform that nurtures creativity and collaboration among Chicago's rich tapestry of artists.
Understanding the essence of Platform Studios was key. Our journey began with immersive discussions, exploring the studios' roots and aspirations. The goal was to craft a brand identity that mirrors their commitment to supporting artists' growth and fostering a collaborative ecosystem. We focused on creating a visual and narrative identity that highlights the vibrancy, diversity, and creativity of the community of artists they serve.
Our solution was a multi-faceted branding strategy that highlighted Platform Studios' unique position in Chicago's art scene. We developed a visual identity that acted as a metaphor for elevating the creative process. This included a grounded logo and visual language that tells their story in a compelling way. Our strategy was designed to attract a wider audience, from budding artists to seasoned professionals, and to position Platform Studios as not just a space, but a community catalyst.
Since the rebrand, Platform Studios has seen a significant increase in both visibility and engagement within the artistic community and beyond. They've increased their weekly figure drawing audience both online and virtually, further cementing their role as a cornerstone of the creative community.
